Google experiments with a desktop search UI that looks more like the mobile interface. The experiment uses the same white cards on a gray background for both search results and ads.
When the card-style layout was launched for the mobile site back in 2013, Google mentioned that the new look was "cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you're looking for".
When the card-style layout was launched for the mobile site back in 2013, Google mentioned that the new look was "cleaner and simpler, optimized for touch, with results clustered on cards so you can focus on the answers you're looking for".
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